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The AkzoNobel Eco-premium solutions concept was born in 2007 when we were looking for ways of translating the eco-innovation challenge into an operational target for our company.
Conceptually, the eco-innovation challenge is well described by the well known and widely accepted definition of the World Business Council for Sustainable Development: "The delivery of competitively priced goods and services that satisfy human needs and bring quality of life, while progressively reducing ecological impacts and resource intensity to a level at least in line with the Earth's estimated carrying capacity".
This single phrase represents an enormous challenge for AkzoNobel and the international Business Community at large. To help tackling this challenge the Eco-premium solutions concept has been created. Eco-premium solutions help to create value for our business and for our customers: they provide top line growth opportunities because of their improved performance in areas such as raw material use, manufacturing processes and product innovation. The first-ever inventory of our Eco-premium portfolio made in 2007 revealed that we had a turn-over from Eco-premium solutions of 18%. We have a target to increase the share of turnover from eco-premium solutions to at least 30 percent by 2015.
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