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Colour Futures 2011
Colour Futures 2010
Welcome
Colour Trends
Colour of the year 2010
Trends
  • Silent Space
  • Fluid Fantasy
  • Basic Beliefs
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    Home : Colour Themes : Colour Futures 2010 : Trends : Basic Beliefs

    Basic Beliefs

    Basic Beliefs

    In a world where the difference between fake and real is becoming ever more blurred, there is a huge need to reclaim a notion of trust. The solid institutions and societies of the past are morphing into new ones that focus more on individuals, partnerships and social networks which appear and rearrange themselves according to need.

    Innocence and meaning are being rediscovered at a time when perceived values have been challenged. The kitchen table has become a visual metaphor for a new desire for truth and simplicity - qualities that are seen to be universal and enduring in a world of rapid change.

    Art, science and nature are forming new alliances. 'Mood foods' help tackle the effects of stress, depression and concentration via a marriage of medical and agricultural technology. In India the importance of healing plants is reawakened via ethno medical gardens in sustainable rural communities. Artistic science is developing new creative use of plants for colourants, dyes and cosmetics.

    A new dialogue is emerging between urban and rural - a rush towards urban living in some areas is balanced by a return to the countryside in others. A pastoral dimension to our lives allows us to feel rooted to reality and universality - never before have so many people tended allotments, kept bees, bought from farmers' markets or raised chickens.

    Furniture, fabrics and accessories are inspired by a slightly folkloric aesthetic. Textiles feature washed, crumpled and aged effects that have a soft tactility. Country checks, stripes, engraved florals, slubby weaves and large knitted constructions all add to the homespun quality. Furniture evokes the simplicity of a farming life - rocking chairs, benches and kitchen tables made in fruit woods, reclaimed timbers or woven rattan and rope. Accessories are chunky and sturdy looking, made to fit the human hand.

    The palette is reminiscent of herbs, grains and medicinal flowers - muted and subtle tones that evoke an authentic lifestyle. Pale wild rose, golden bark, green moss and soft clay allude to natural dyes and earth pigments. Colours of character and provenance, almost beyond fashion, are timeless, relaxed and harmonious.

    This reawakened concept of collective wisdom and social responsibility heralds a reclamation of the true values of home and family - a fraternity of friendship for a stable and sustainable tomorrow.

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