Welcome

AkzoNobel is the world's largest global paints and coatings company and as such, colour is extremely important to us. Our purpose is to "Add Colour to People's Lives" by inspiring and enabling people around the world to decorate more easily and more often. We pride ourselves on our knowledge of colour and design and want to help our customers, consumers and the the communities in which we work realise the uplifting effect that colour can have on their spirits.

ColourFutures™ is the result of ongoing international colour trend research, developed by AkzoNobel's Aesthetic Center. It provided the reader with global style and design trends and influences which are subsequently translated into colour palettes for use around the world.

COLOUR THEME 2011: APPRECIATION
Every year, ColourFutures™ presents one dominant trend and five relating trends which stems from this one idea. From this colour palette, the single colour that best sums up the prevailing mood, attitude and fashion of the time is deemed the Colour of the Year 2011. For 2011, the theme 'Appreciation' is chosen - a time of acceptance and appreciation of things we so often take for granted; the mood of which we will see springing forth in confident yet relaxed trends for 2011.