The ColourFutures^TM team draws on a variety of sources: from research groups, colour marketing and trade and retail exhibitions, to design influences from the worlds of fashion, technology, architecture, music, nature and popular culture. This results in a contemporary colour palette which is driven by society's changing moods and interests.

Trends can emerge out of every possible corner of society. Some can emerge rapidly; others evolve over several years - or even decades. Some may be slow in evolving and then a sudden major influence can either speed them up or slow them down.