Colour Trends

Trends can emerge out of every possible corner of society. Some can emerge rapidly; others evolve over several years - or even decades. To clarify what a trend is, it is helpful to look at the difference between a hype, a fashion and a trend.

A hype is something that emerges suddenly, takes a group of people by storm - and then dissipates rapidly. Hypes are generally born unconsciously and come from some inner drive to be accepted, to belong. A fashion is more current and is usually followed consciously - through clothes, toys, food and certain aspects of lifestyle.

Trends, on the other hand, are drifts, inclinations and movements in a prevailing direction.