This theme sets the tone for a new aesthetic approach to design and craft that both embraces sustainability and is a counterbalance to the worst of mass production. Micro production and limited editions are being created in sustainable communities, drawing on ongoing traditions combined with unique and valued craft skills.

Objects are unique - they flaunt and celebrate their workmanship, construction and materials whether made of metal, textile, ceramic, glass or wood. Every piece has its own story and can be seen as part of an ongoing dialogue from maker to user through customisation.

This new dialogue between manufacture and marketing ensures a greater opportunity for the world's developing countries and regions, for which artisanship, aided by good design, can be a realistic way of attracting foreign currency, enabling communities to continue. This, in turn, creates valuable links between makers and the real commercial world,and acts as a much needed alternative to the polarisation between discount and luxury.

In a more and more impersonal world where people risk loosing touch with local crafts, it is essential that we preserve direct connections between the mind, eye and hand by valuing the human intervention in an object that gives it its sensuality. Pride, integrity and respect are qualities that can be ascribed to both the object and its creator, remixing influences and moving to the future whilst always respecting what has been done in the past.

The desire to rediscover functional beauty, to fit the object to the user, enables each item to tell its own story in a way that will combat standardisation and banality - the living craft memories of yesterday will create the new design horizons of tomorrow.

The palette combines a rich and varied range of botanical shades such as mustard, aloe, grape and cactus, enlivened by more vibrant and contemporary techno tones - alive yet calming, a palette to nourish the senses and feast the eyes.